Search results for "stakeholder approach"

Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders

2016

In this paper the stakeholders and most discussed topics of Baltic Sea in the media are examined. Baltic Sea is a fragile ecosystem that provides variety of services to the locals. Not only the locals hold the stake, but also industries and governments. This paper aims to present the complexity of stakeholder network and contradicting interests. Altogether 104 newspaper articles from Estonian and Finnish media on Baltic Sea were used as the data source and the concerning topics, themes and stakeholders were surveyed. The qualitative data was inserted to the textual analysis software QDA Miner 4 Lite. Three main topics were named according to the concept of three pillars of sustainability- e…

Organizational effectiveness as perceived by Jyväskylä Sports Centre stakeholders

1997

CO-CREATING THE PLACE BRAND OF FINNISH LAPLAND : Mental associations and visual representations

2019

Master's thesis Innovative governance and public management ME523 - University of Agder 2019 Brands are living in an era of customer-centric life where alltheir potential, present and former customers are regardedas co-creators. The center of attention is in customers’ daily lives and they have an enormous amountofpower to influence on brands.Social media hasaccelerated the pace of communication and this has connected also cities and counties into the new brand co-creation paradigm. Places have adopted branding practices from the business world to persuadepeople to move, do business or travel in their area. In Finland, Lapland has been one of the first counties to execute place branding act…